Honest value for an honest dollar.

Being interesting has been replaced with being identifiable.

Chuck KlostermanAuthor

You’re either part of the solution or you’re part of the problem.

The Problem

The client needed a team to capture the benefits of Carhartt’s cold weather gear.

Our Solution

Go to the coldest place in the United States and talk to the people who work through the elements every Winter.


Ironwood, Michigan

They Wanted

  • Music Production
  • Video Production
  • Art Direction


Last winter, Carhartt spent a few days in one of the coldest towns in America – Ironwood, Michigan. Located in the Upper Peninsula, the residents here often go months without seeing temps climb above freezing. Meet the folks who work 24/7 to keep Ironwood running.

Original Songs Produced

The videos produced required art direction as well as music production. We created three original tracks for their campaign.

Years in Business

The year 1889 was a time of steel, steam, and locomotives.

Number of Employees

A big company that has stayed true to its roots. Family owned.