Brewed for wild things.

Beer’s intellectual. What a shame so many idiots drink it.

Ray BradburyAuthor

You’re either part of the solution or you’re part of the problem.

The Problem

Butcherknife came to us with an outdated website that needed a breath of fresh air and a brand lift. Their can design didn’t quite match the caliber of the beers being produced as well.

Our Solution

We did a 2 day photoshoot of the brewery, the people, and their craft. Once we had some new assets we built out their website. With new beers on the horizon, we were asked to oversee the Art Direction of the new can designs moving forward.

Place

Steamboat Springs, Colorado

They Wanted

  • Web Development
  • Photography
  • Branding
  • SEO

Approach

We started with a blank slate, deleting the old website and establishing new branding colors and a new feel for the website update. With our refreshed perspective, we needed some updated imagery. We came at them with a 2-day photoshoot, bowling session and good vibes.

Art Direction

There’s more to a beer can than meets the eye. Plenty of rounds of revisions are required to get a final product everyone is happy with before those cans go to hit the shelves.

Photography

Strong photography can say it all sometimes. We let ours do just that.

Web Design

A good website is just a small fraction of the big picture, but it is important to have all of your bases covered when building a young brand.