More soul than the state of Texas.
”Do I listen to pop music because I'm miserable, or am I miserable because I listen to pop music?John CusackActor
The Band of Heathens is an absolute Rock & Roll machine with a strong National fanbase built from 10 years of touring. The one thing missing was a cohesive brand that looked, felt, and smelled like their music sounds so we embarked on a full rebrand from head to toe which propelled them into the release of their 10th and most commercially successful album to date.
Alongside the band’s manager and a graphic designer SoulForceOne art directed their new look and feel from logo design to colorway choices, imagery to video promos, album design, apparel design, and web design. The entire project took over 12 months and led to their most cohesive and successful album release marketing campaign to date.
- Web Development
- Art Direction
The Band of Heathens came to us in hopes that we could refresh their look and give their image a slight facelift. 6 months later with a new album on the frontier, we built around their new sound and came up with a visual style to match.
Along with a refreshed approach to their visual look and feel, a renewed website was in order to make sure everything matched up nicely.
The Heathens came to us and explained they were planning on putting out a new record soon, but they wanted to recenter and get everyone in the group on the same page before touring the new sounds. We worked with them to develop a release schedule and overall plan for their new record release.