Plant your soul.

I like the cold weather. It means you get work done.

Noam ChomskyAmerican Linguist

You’re either part of the solution, or you’re part of the problem.

The Problem

Soul Poles came to us when they decided to shift their entire business model to 100% direct to consumer (e-commerce). They wanted a new website that was faster and more optimized for mobile traffic. Their goals were to increase qualified traffic, but more importantly, they wanted to increase their conversion rate. They also wanted complete functionality to make quick changes to the design, the copy, and the layout.

Our Solution

We searched high and low for the best shopify template to reach their e-commerce goals. We updated their content to make it easier for the customer to find what they were looking for both in the header navigation and on-page. We updated and customized their landing pages with SEO focused keywords, and created a video blog showcasing product features, durability, and strength.


Park City, UT

They Wanted

  • Web Development
  • E-Commerce Management
  • Video Production
  • Photography
  • Branding
  • Strategy
  • SEO
  • Everything.


Soul Poles mission is to deliver quality products that inspire momentous living and the protection of the playgrounds we love.

Sets of Poles Made

Over the 9 years they have been in business, Soul Poles has worked tirelessly in their small shop in Park City, Utah to build high quality, good looking ski poles.

How many years?

Soul Poles has been turning boring old bamboo into beautiful ski accessories for 9 winters.

Elevation of the Soul Shop

Some say the elevation helps pump more soul in to each pair of poles.